Wells Fargo

This site was originally created for Wachovia, however by the time it launched Wachovia had moved under Wells Fargo and we had to change the branding. Sadly the budget did not account for getting rid of all the green and blue from Wachovia's branding. The site was created to promote their retirement savings options. Our target audience was not a group of savvy computer users, so we had to come up with something they could relate to.

I worked with Andrew (Art Director) and together we came up with the idea of using picture frames. When it came time to create these picture frames we realized that there wasn't enough stock photography out there to accomplish what we wanted. So instead of using stock photography, we purchased a variety of frames around town and photographed them at several angles so we could animate them rotating on mouse over.

My Role

Design and Photography.

This project was completed while working as a Full Time Employee at IQ Interactive.